On the topic of old customers, it makes many shopkeeper and operators worried. Why, because they all know that old customers are important, but they can not start. Some stores, drilling in the short message group, how to sell SMS how to chase the tide, how to improve the ROI SMS, and even the software of a group of SMS is an old customer marketing solution, also drunk. Regarding the misunderstanding of old passenger marketing, I sum up three crimes:
1, bought is the old customer?
Be sober. Those who have disappeared before buying are flying geese flying across the sky. To put it plainly, those who buy less than 3 times are not old customers, and the number of purchases is about 5 times. Regular consumption is the real old customers.
2, group information to maintain old customers?
In recent years, advertising messages instead of psoriasis on wire poles have become the most annoying advertisements. If you do not classify your customers behind your customers and do not match customers’ needs with products, the information you send will not only play a role, but will also be disgusted with you.
3, price clearance to find old customers?
Are there any coupons with discounts every time? You will think of sending news to old customers quickly. Therefore, customers love small and cheap, low price per passenger, are caused by your own. Still blame you!
There are so many problems, of course, there are a number of reasons. We need to analyze them. Short message, micro-blog, public number are all the way to deliver information to old people. If there is a lack of the most fundamental way to study the way, it is at the end of the day. In our view, there are more important things to do before sending short messages and sending news.
We sum up three major points:
One is the customer’s accurate analysis. This analysis is based on the portrait of the customer. It is a comprehensive insight into the customer’s buying behavior, consumption habits, consumption ability and consumption preference.
Then we divide the value space of customers, then carry out group management, and accurately match products for different customers. At this stage, we also need to predict customer churn, and the next step will be much easier.
The first two steps are well done, and now we will develop targeted maintenance and marketing programs to accurately grasp the marketing rhythm. With the work behind these, is it more accurate to send text messages and send messages again?
Do not say that I do not practice, these seemingly simple things, we are through many service experience summed up.
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