[Abstract] for years, the bathroom hardware enterprises have adopted the custom-made non standard production and marketing mode, which are basically made by hand, and the pure handmade form is not assembly line, and the production can not be standardized.
Distribution is the base of development
Distribution is a strong brand of bathroom hardware enterprise brand must be a strong way, bathroom hardware in the domestic development process is relatively short, and the non standard production of bathroom hardware, also restricted the distribution of bathroom hardware enterprise distribution speed, so the number of dealers and high quality, who can win the market.
Analysis on the distribution pattern of the development of China’s bathroom hardware
Distribution network layout design should consider the length and width of the channel. Exclusive distribution is the narrowest form of distribution channel. It refers to the choice of only one dealer or agent in a certain area and a certain time to grant exclusive management. The channel length refers to the number of channel times required for the goal of the completion of the enterprise. Eyes. The building materials industry generally chooses a flat channel for exclusive distribution, which is more suitable for the exclusive distribution in the developed provinces. The provinces in the less developed provinces are distributed exclusively by provincial agents, so the distributors have a strong sense of responsibility and enthusiasm, and less channel conflicts occur, so as to manage and concentrate resources to do a good job of brand.
Standardization is the inevitable trend of development
For many years, bathroom hardware enterprises have been using the custom-made non standard production and marketing mode, which are basically made by hand, and the pure handmade form is not assembly line, and it can not be standardized. As a result of no standardization, a door hole size one specification, very clever and very scattered, do a lot of ring in the process, the chance of a lot of mistakes, a little careless, we should all waste. At present, the sanitary ware orders exported to abroad are all standard bathroom hardware, and dozens of containers have one or two specifications.
Insiders said that the standard bathroom hardware ensures product quality while minimizing the decoration cycle. Standardized products can improve efficiency and make factory production more orderly, ensuring that products can compete better in brand marketing.
Analysts pointed out that China’s bathroom hardware market is a big cake, but also the last piece of cake in wood products. Whether it is hot commercial housing or large-scale construction of affordable housing, as long as it is hardcover repair room, must be standardized bathroom hardware products to decorate. Standardization is the inevitable trend of the development of bathroom hardware.
The trend of network customization is obvious
As the security and privacy guarantee of the family, the importance of the door is self-evident, and there is also one of the most expressive ornaments of the indoor stereoscopic effect, which can properly reflect the taste of home decoration and the aesthetic tendency of people. With the improvement of material living standards, life tastes are constantly improving and personality is constantly highlighted.
In the whole interior decoration, the door is one of the elements of extensive and profound Chinese culture. The high level consumer likes to customize more and more. The bathroom hardware manufacturers, I know, are getting more and more old and carved pieces of hardware. To make niche market, we must make use of the Internet. The same is true for bathroom hardware, because it can solve both the cost of distribution, the cost of opening a shop, and the individual needs. 10% of the home furnishings industry has a large space for development, and will grow at 20%. Customization is not just home, but also flooring, doors and so on.
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