Abstract] as a large number of consumers in first and second tier cities transfer to the three line city, the demand for wooden door hardware products will increase gradually in three line cities, and the three line market will gradually become mature.
In recent years, the rapid development of wooden door hardware industry has brought unlimited business opportunities to the market. Who says hardware is the metal of the dead board board and the hardware element in the commodity, it will also be a fashion for the goods to appear on the horse. With the rising prices, China’s wood door products and raw materials are also improving.
When wooden door hardware profits were gradually compressed, many businessmen realized the seriousness of the problem. If we want to develop in the long run, we must re select the new market. Against this background, it is inevitable to choose the three line city as a safe haven.
Gradually introduce the market mainstream to the three line Market
The construction of the professional market of the pan household industry has gradually developed from the first tier cities and the second tier cities to the three tier cities, and developed from the economically developed areas to the non developed areas. On the current situation, the first and second tier cities have invested heavily in the wooden door hardware market, and the pace of transformation and upgrading is relatively fast. By contrast, the size of the three line city’s wooden door hardware market is much smaller. Because the market size of the first and second line cities is large, the impact of the region is wide and the impact of the original market pattern is strong, it is more difficult for the three line city to reestablish a market structure with its own center.
However, the number of home building materials market in many first and second tier cities is not high, but most of them are comprehensive market, and there is no professional and characteristic business model. Such a situation can easily lead to disorder competition in the industry and restrict the development of the industry. In recent years, traditional hardware stores are uneven in operation, and there are many problems in product quality and after-sales service. After a lot of integration, hardware brand stores have begun to appear in the first and second tier cities, and have developed towards the three tier cities. This marks the emergence of a more high-end and better sales system in the hardware industry, laying a good foundation for the development of the hardware industry in the three tier cities.
At the same time, some three line cities are favored by local businesses. Although they have no gorgeous “packaging”, they are extraordinarily active and free in the vast three metal market. No “head break” disputes, off the “noble”, more than a few indigenous “childishness”, quite a young calf is not afraid of the potential of the tiger, emanating a powerful attraction, the market mainstream gradually introduced to the three line market.
The hardware merchants of the three line city are getting into the right track
The hardware industry is different from other building materials industry. Its products range from screws to locks, from pipes to steel products. At present, the development of wooden door hardware market in the first and second tier cities is relatively mature and has a considerable scale of hardware operation.
And the development of wooden doors and hardware market in three tier cities is lagging behind. With the development of the three tier cities, many three tier cities have gradually entered the right track, and then seek diversified channels. However, in many businesses “active agent”, “create Facade” process, there are still a lot of wooden door merchants sales channels are still very closed, stagnated in the traditional way of sales. For example, now the Internet era, Internet marketing has gradually been adopted by large businesses, but many small and medium-sized businesses have not considered it. The closure of the channel has led to the loss of many opportunities for new customers. Self reliance has weakened the ability of these small and medium-sized businesses to resist market risks. Once the market environment changes, they are most vulnerable to shocks. Therefore, to expand sales channels and fine operation of channels is a top priority for many small and medium-sized wooden doors and hardware businesses.
With the spread of the international financial crisis from the virtual economy to the real economy, the export of our foreign trade has been greatly affected and impacted by foreign markets, and many hardware businesses are shrinking rapidly, and the production and operation are facing serious difficulties.
With the development of the three line cities in China, the development of the three line market in the wooden door hardware industry is the trend of the times. With a large number of first and second city consumers to transfer to the three line city, three line cities for wooden door hardware products will gradually increase, the three line market will gradually mature. Hardware merchants should grasp the good opportunity for the rise of the three line cities, find the foothold in the three line market, stabilize the camp, and then chart the development.
Boldly promise service to serve the market with service
Today, the wooden door hardware market is not short of good products, nor lack of market space. What is most lacking is commitment. Commitment is a social responsibility and a social mission. In the market economic environment which is in the first place, if the enterprise dare to promise boldly, it will attract more attention, and the service can be followed up effectively, it will win the approval of the consumers, and the opening channels will be a natural way to establish the monopoly stores, and a guarantee for the consumers will make the market wider.
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