[Abstract] the next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high speed shock is that the polarization trend in the brand camp of the hardware cabinet is expanding at present. It is estimated that the hardware enterprises that can really survive in the market in the next few years are definitely not that many.
The capital operation in the industry will become more active, and the cooperation among enterprises will be significantly strengthened.
In the context of global competition, industrial capital is another theme of the industry in order to gain a favorable competitive position and enhance competitiveness. In 2004, SUPOR and Vatti were listed on the market, and Hongbao was also working hard for the market. The operation of Vanward’s capital market would not stop because of the failure of the restructuring of Guangdong and Maya. From the perspective of capital, the current main feature is that the expansion of capital is intensifying. From the perspective of competition behavior, the cooperation of resource sharing among enterprises is increasing.
The polarization of enterprises will be further exacerbated
The next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high speed shock is the expansion of polarization in the current brand camp of hardware cabinet. It is estimated that the hardware enterprises that can really survive in the market in the next few years are definitely not that many. But this high-speed oscillation in hardware industry will bring huge opportunities, and the result of turbulence will make the operation of the market more rational.
Competition between sales channels is increasingly fierce
Because of the oversupply of domestic hardware cabinet products and the increase of quality pressure, the marketing channel has become one of the key competitive factors, and the competition for channels is becoming increasingly fierce. On the one hand, the kitchen manufacturers have strengthened the control of the retail terminal, and strive to reduce the sales link, save the sales cost, make the sales channel develop to the specialized direction, and develop the enterprise sales model towards the diversified market.
On the other hand, the trend of the development of the sales industry has increased the status of large household electrical appliances chain stores, increased the control ability of the industry, and led to the price competition dominated by the manufacturers before. Large retailers, with their wide market coverage, procurement scale and cost advantages, will increase the control capacity of the production enterprises in terms of product pricing and delivery. At the same time, the requirements of the international market for China’s hardware products will also gradually develop and change, the quality, packaging, supply period of Chinese products will have higher requirements, and even gradually extend to the production process and product research and development, product and environmental protection, energy resources, the humanities environment.
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