Category Archive News

Pay attention to the details

Whether it is a person or an enterprise, it is possible to solve the big problem by paying attention to the details of the surroundings, paying close attention to the details and dealing with the small problems.
Today, the customer sent a ticket to the goods. It needs the factory production department to help unload the goods and then walk with my air compressor. It thought it was a simple thing. But I was wrong. Although the four pallet goods were not much, the goods were all scattered when the car was opened, and the PVC material was filled with one piece. The carriage will take a lot of time and manpower, so why the goods packed so well will fall apart, details.

Originally a tray also does not need 80 yuan, is the detail question does not value, therefore the consequence eats itself. I’ve seen too many problems in my work. Machine leaking, especially the leakage of the head of the machine, most of the reason is that the head of the connecting part of the head of the machine is a single paper pad. This paper pad has no anti oil resistance and high temperature resistance. The internal temperature can reach 120 degrees Celsius when the general machine is opened. So the air compressor appears frequently oil leakage and high temperature phenomenon, is originally 10 yuan or even lower cost, but does not pay attention to details, let the frontline sales business, after-sale masters together for these things can avoid, increase the cost of after-sale.
Yes, it is true that enterprises save costs for profits, for greater economic benefits, for better profitability. But they do not pay attention to details, do not pay attention to small problems, or even do not cherish each customer’s trust in us, so it can only do a one-time sale, and sometimes even the machine products are not sold, but the bad reputation of poor quality and irresponsibility is obtained. Word of mouth is earned by oneself, and careful work can win the title of craftsman spirit instead of shouting.
I hope our factory’s purchase and production must pay attention to these details, and I hope we all have this kind of consciousness. Because big fish are big but well handled, small fish bones are thin but often easier to grip their throats, high stools you see, but often low stools are tripping people.

Working principle and structure of high speed tape coating machine

The high speed tape coating machine adopts special high speed coated head, which can effectively reduce the production of bubbles. All the coating rolls of the coating machine are all equipped with full speed automatic membrane mechanism and tension closed loop automatic control. Compared with the ordinary glue coating machine, it has its unique advantages. In the process of reverse roll coating, if the gap between two rolls is small and the capillary number is low enough, the flow in a relatively wide range of velocity ratio is relatively stable under a relatively small viscosity or speed, and a better coating apparent quality can be obtained. High speed tape coater is prone to air entrainment if the gap is relatively large and the coating speed is high. There are many tiny bubbles on the surface of the coating.

Adhesive coating machine is a green and environmental coating technology. It has fast production speed, high efficiency, low cost, small area of equipment and short investment recovery period. It is a economical and economical investment project. It has been widely used in packaging, medical * *, automobile, clothing, electronics and other industries. Hot melt adhesive coating has huge market prospects. The technology will develop more and more in the market and will continue to appear in new application fields.

Where’s the order? So catch up!

Catch up! Catch up! The whole staff worked from morning till 7 in the evening and worked overtime in the workshop. This time we have to install more than 1 thousand 120-20P roller chains, and the delivery period is tight. We must continue tomorrow. After work, the back pain of the waist, the pain of the fingers. Packing, packing, which is all manual work. Sitting in the office for a long time, we only stay in the factory for such a day. Tired and catching up!
Undefined during the day, it was like a war. Some things were too late to think. Where did this order come from? So haste! It’s a bit of thought at the rest of the night.
Normally, when we receive a large bill, we will not specifically ask how we received it. All of this seems normal and the delivery period is quite normal. But it’s still rare, like today. When I was in order to catch the goods, I chatted with my business. She suddenly told me that the goods were the last time I called my customer and found the contact and product of the company in the Internet store. I can’t help but surprise! A little sense of accomplishment in the moment! The usual pay is a little bit more.
And when I was eating yesterday, I was still talking to Liu Jie because there were fewer orders in the shop, I was not confident enough, and I was not sure if I could do a good job in the shop. At the same time, I asked her if she had a telephone order from an online store, because she was a veteran salesman. If I felt a big business and I didn’t know how to make a deal, I would turn it to her. “No,” she said. At that time, I just wanted to confirm whether the ways to improve the shop were effective. If not, I would consider other ways. Today, the order to catch up is from online shop, which makes me feel more confident.
Tomorrow, we have to continue to shop to catch up, although the process is hard, but like me, Xiao Bai can get orders through the shop is still very happy. At the same time, I can only prove that one effort has consequences, and I have never thought of what conditions to go before I have made greater achievements.

What are the benefits of composite material after fabric laminating machine?

Fabric composite makes the product’s raw materials more choice and quality advantage, so it’s more popular. Then, what advantages does the material have after the fabric is combined? Fabric composite material in the material in the waterproof, breathable, warm, wear-resistant, washable and other functions have a qualitative improvement, but does not affect the original feeling of the material, appearance, but increased the texture of the material.

How to do business well in traditional enterprises

Experience one: if the company’s brand has a certain reputation in the industry, starting from Jingdong will be more successful than Tmall. Moreover, it is best to take Jingdong as the main business and Jingdong POP store as a supplement. Our original strategy is: Jingdong self run by our brand side, POP shop authorized to distributors to do.
After I took over the business of the company’s electric business, I first analyzed the various business relationships within the company carefully, and then made clear the focus of two points:
1. without affecting the sales of traditional channels (although sales have been shrinking), as soon as possible to adapt to the marketing rules of e-commerce channels, the sales of e-commerce channels to become stronger and stronger;
2., we must strictly control the sales price of e-commerce channels (mainly Tmall and Taobao), so that distributors of e-commerce channels can maintain healthy competition.
First to talk about the marketing channels of the sales law.
Many times, finding problems is very simple, but solving problems is not easy.
The first problem I faced was how to blow up the money because the price of the peers was too low (which is also the most painful point in many traditional industries). I also thought about lowering the price, or choosing some low price products to make explosive payments, and facing PK directly with my colleagues, but later found that the road was not working at all.
Compared to the so-called brand name of the so-called “Tao” brand in the electricity business channel, the brand of the traditional channel is a natural short seller in terms of price. For example:
1. strict requirements for product quality, high production costs and insufficient price competitiveness;
2. long term sales logic believes that product sales must pursue higher gross margins, and worry that lower gross margins will hurt the sales policy of offline channels.
3. there are many communication links within the company, resulting in excessive management costs and, of course, directly transferring these management costs to product sales prices.
4. product planning is large and complete, the lack of star products, specific to each product production scale is relatively small, no way through large-scale production to compress production costs.
5., the sales channel is not smooth, resulting in excessive inventory and product circulation costs, the direct impact is higher product prices.
In the face of all these difficulties, I was very miserable at the beginning.  Through data analysis, I can see a lot of opportunities, but look at the cards you can play on your hands, but they are at a loss what to do.
After one or two small trials and errors, I found a breakthrough.
Experience two: traditional brands, operating on the channel of e-commerce, must make full use of brand advantage and do differential competition.
The competition I was facing was this:
In the 1. category, the first and second competing products are all above 100 thousand, and the monthly sales of third to eighth are basically between 50 thousand ~2 million.
2. the price of the first ten is basically 59~69 yuan, and even some individual brands sell for 49 yuan.
3. the top ten products are almost identical in form, including function, color, selling point and so on.
And what I’m doing is this:
1. choose a product that is completely different in shape, mainly in appearance and color. (Taobao sells pictures, differences in appearance and color can effectively attract eyeballs and increase clicks).
2. strictly control product quality in production, using almost the best materials in the market at that time; (ensuring that user experience is the best).
3. very boldly set the price at 99 yuan, from the price directly to the competition of all the products; (there is a brand plus, then from the price of the difference, to attract the quality of the demand, and the purchasing power of the more strong users at the same time)
4. dig deeper into product selling points. Page design and selling points are different from all competing products.
The 5. and junior two have to be active, almost all of the activities, including Juhuasuan, rush to buy, and so on.
6. do not blindly pursue sales, lock sales target in the top ten; (the first ten can be very good, the first three, or the first five we do not want to think about).
7. gifts to the full, coupons, full discount and other shop discount tools can be used. (profit is guaranteed, activity is played without pressure).
Of course, after the new products are put on the shelves, the cooperation of all electronic business operators is also essential, for example: Brush list, through train promotion, favorable reviews and so on.
In short, the final result is: in more than 40 days, the sales volume of the baby has been pulled down by more than 500 orders per day, basically achieving our initial goal.
In the whole single product explosion process, we have been very concerned about a key indicator, that is, the conversion rate of baby.
Three: a single product is suitable for the sale of e-commerce channels, the conversion rate is the most intuitive data indicators, just start perhaps not ideal, but need to be optimized, and ultimately if all the means are exhausted, or can not reach the target, basically can judge this single product is not suitable for exploding. How to optimize the conversion rate of baby is another complicated problem.
With the first burst, the latter work is easier to carry out. Of course, in the actual operation, it must be ten thousand times more complex and painstaking than I said. Fortunately, our whole team has been keeping a clear head and not blindly following past experience.

The development trend of bathroom hardware is to establish standardization

[Abstract] for years, the bathroom hardware enterprises have adopted the custom-made non standard production and marketing mode, which are basically made by hand, and the pure handmade form is not assembly line, and the production can not be standardized.
Distribution is the base of development

Distribution is a strong brand of bathroom hardware enterprise brand must be a strong way, bathroom hardware in the domestic development process is relatively short, and the non standard production of bathroom hardware, also restricted the distribution of bathroom hardware enterprise distribution speed, so the number of dealers and high quality, who can win the market.

Analysis on the distribution pattern of the development of China’s bathroom hardware

Distribution network layout design should consider the length and width of the channel. Exclusive distribution is the narrowest form of distribution channel. It refers to the choice of only one dealer or agent in a certain area and a certain time to grant exclusive management. The channel length refers to the number of channel times required for the goal of the completion of the enterprise. Eyes. The building materials industry generally chooses a flat channel for exclusive distribution, which is more suitable for the exclusive distribution in the developed provinces. The provinces in the less developed provinces are distributed exclusively by provincial agents, so the distributors have a strong sense of responsibility and enthusiasm, and less channel conflicts occur, so as to manage and concentrate resources to do a good job of brand.

Standardization is the inevitable trend of development

For many years, bathroom hardware enterprises have been using the custom-made non standard production and marketing mode, which are basically made by hand, and the pure handmade form is not assembly line, and it can not be standardized. As a result of no standardization, a door hole size one specification, very clever and very scattered, do a lot of ring in the process, the chance of a lot of mistakes, a little careless, we should all waste. At present, the sanitary ware orders exported to abroad are all standard bathroom hardware, and dozens of containers have one or two specifications.

Insiders said that the standard bathroom hardware ensures product quality while minimizing the decoration cycle. Standardized products can improve efficiency and make factory production more orderly, ensuring that products can compete better in brand marketing.

Analysts pointed out that China’s bathroom hardware market is a big cake, but also the last piece of cake in wood products. Whether it is hot commercial housing or large-scale construction of affordable housing, as long as it is hardcover repair room, must be standardized bathroom hardware products to decorate. Standardization is the inevitable trend of the development of bathroom hardware.

The trend of network customization is obvious

As the security and privacy guarantee of the family, the importance of the door is self-evident, and there is also one of the most expressive ornaments of the indoor stereoscopic effect, which can properly reflect the taste of home decoration and the aesthetic tendency of people. With the improvement of material living standards, life tastes are constantly improving and personality is constantly highlighted.

In the whole interior decoration, the door is one of the elements of extensive and profound Chinese culture. The high level consumer likes to customize more and more. The bathroom hardware manufacturers, I know, are getting more and more old and carved pieces of hardware. To make niche market, we must make use of the Internet. The same is true for bathroom hardware, because it can solve both the cost of distribution, the cost of opening a shop, and the individual needs. 10% of the home furnishings industry has a large space for development, and will grow at 20%. Customization is not just home, but also flooring, doors and so on.

Energy saving and emission reduction become the center of gravity for bathroom hardware enterprises

[Abstract] domestic hardware enterprises have gradually developed from processing enterprises into independent and innovative high value-added enterprises, which are located in international, specialized, technology oriented, market oriented, and mainly export trade.
With the improvement of people’s living standard, more and more consumers consider the practicability and environmental protection of bathroom products. The quality of hardware accessories directly affects people’s health. Bathroom hardware enterprises should put the quality of products in the first place.

Energy saving and emission reduction become the center of gravity for bathroom hardware enterprises

Energy conservation and environmental protection has always been the theme of the bathroom industry. Especially in the context of energy saving and emission reduction, the demand for energy saving and environmental protection products is more and more intense. China is recognized as a big manufacturer of hardware products. Its background is that China’s labor resources are rich and cheap, but the product is low in technology and needs to be changed from the manufacturer to the creator. First class products are exported to Europe and the United States, and domestic sales of defective products. Chinese hardware enterprises need to produce products that have their own core technology.

At present, the pressure of energy saving and environmental protection is increasing in China. The concept of low carbon environmental protection is gradually accepted and accepted by the public. In such a big environment, energy saving and emission reduction is the center of gravity of hardware enterprises, and it is bound to bring new direction and opportunity for the development of hardware industry.

Domestic hardware enterprises have gradually developed from processing enterprises into independent and innovative high value-added enterprises, which are located in international, specialized, technology oriented, market oriented, and mainly export trade. Bathroom hardware suppliers should also pay more attention to brand building and technological innovation, and expand a new world under the background of expanding domestic demand. Sanitary ware products can only win the market and establish a good brand image only with high quality.

hardware has changed

[Abstract] the domestic furniture hardware industry has experienced a rapid development, and the problem of overcapacity is becoming increasingly prominent. As the whole market economy slows down, the furniture hardware market has become more supply than demand.
After the rapid development of domestic furniture hardware industry, the problem of overcapacity is becoming more and more prominent. As the whole market economy slows down, the furniture hardware market has become more supply than demand. In addition, because of the environmental impact of high energy consumption and high pollution, energy saving and emission reduction have become the reality that enterprises must deal with, and this inevitably leads to the improvement of the doorsill of the furniture hardware industry.


The furniture industry should break through the bottleneck of the industry development, and only rely on improving the product quality and the technological strength of the enterprise itself. The furniture hardware industry wants to seek breakthrough development, which requires enterprises to comply with the market situation, not only to satisfy the mass production of furniture products, but should develop custom business according to the individual needs of consumers. On the basis of good product quality, we should pay attention to the original design of products and create unique technology.


If China’s furniture and hardware market is to be bigger and stronger, transformation and upgrading is the key. In the past two years, customized furniture is booming and individuation has become the trend of development.


At present, energy conservation and environmental protection has become a must for many industries. For the home market, the environmental impact of high energy consumption and high pollution is becoming more and more serious, and energy saving and emission reduction have become an important means for enterprises and businesses to compete. This trend will lead to the improvement of furniture hardware accessories.


After more than ten years’ development, Chinese hardware products have gradually formed serialization, standardization and brand management. Compared to the slightly lower quality production standards in China, not all the hardware enterprises can break through the international standards, such as the wardrobe hardware accessories to produce the wardrobe hardware to meet the specifications of the export, and the production matching pressure will increase a lot. The development of some furniture and hardware manufacturers in China is in the extensive economic mode, at the expense of waste of resources, energy waste and environmental pollution. With the implementation of energy saving and emission reduction policies, the quality and technological innovation of manufacturing enterprises will be enhanced.


In addition, with the improvement of the living standards of consumers, the requirements for energy saving and environmental protection products are also improving. As the necessities of life, furniture hardware accessories will inevitably be improved and upgraded with the demand of consumers and the changes in the market environment. This will also be an important time for the industry to promote the shuffle.

Wardrobe hardware enterprises need to create their own brand culture characteristics.

[Abstract] the wardrobe hardware must also have the corresponding quality, including the design of the wardrobe hardware, the whole material, the hardware accessories, the installation, the follow-up service and so on, all should be promoted to the corresponding level.
Although the hardware accessories are not obvious, the status in the furniture industry can not be ignored. Any furniture leaving the hardware accessories will lose comfort.

At present, the wardrobe hardware industry of our country is now in the middle stage of the development period. With the tightening of the real estate consumption in the upper reaches, the demand for the hardware market has suddenly decreased. Many wardrobe hardware enterprises have opened the strategic thinking. The emphasis on the sales volume in the early stage of development is gradually transition to the emphasis on quality, design and brand operation. With its own brand culture characteristics of products, looking for a more powerful way of marketing.

In recent years, the high-end market has become the focus battlefield of many wardrobe hardware brands. On the one hand, the high-end products have a great role in the promotion of profit and the promotion of brand value. On the other hand, the current consumption level of Chinese wardrobe hardware consumers is mainly concentrated in the middle and high end. It is understood that the positioning of the high-end target customer group, the corresponding enterprise production wardrobe hardware must also have the corresponding quality, including the wardrobe hardware design, the overall material, hardware accessories, installation, follow-up service and so on to the corresponding level. At the same time, the differential competition route has also become an important way for some enterprises to open up a new path and win the market. With the increasing market demand, consumers’ pursuit of quality and individuality is getting higher and higher.

Wardrobe hardware products must be used in order to reflect their true value. Whether the same product is good or bad is also different from person to person. The wardrobe hardware enterprises should improve their profit. In the case of overcoming the problem of homogeneity, we should build their own brand cultural characteristics, whether it is the high-end market or the low end market. It is necessary to build the product with the demand of the consumer group. This is the long term to improve the value of the product.

Auto dealer wholesaler Yin Jianfeng story for 20 years of business

Yin Jianfeng, after 60, a wholesaler to do the auto parts and accessories, in the industry for ten or twenty years, speaking good faith management, do a large scale, to do the industry, have their own business methods.
How does he lead the industry? How to escape the emporium’s reefs? How to catch the mouth of the industry? Come and listen to his story.

How do you let the customers come to the door automatically?

Yin Jianfeng was sitting in a shop in Southern China, Zhengzhou, where he was lighting snow. The heating of the room was full, and after 60, he had an illusion of returning to the spring.
This is the scene after the Spring Festival in 2017. It is not inappropriate to describe Yin Jianfeng in a leisurely manner. His confidence and carefree comes from his “small achievements” in Zhengzhou’s auto parts industry.
He stayed indoors and settled in his home.
“In the industry after a small reputation, you are very labor-saving.” This is, of course, a rewarding return to the industry over the past 20 years. If it is the first traveler, then we must continue to increase the publicity fee. Even so, there will be embarrassment in front of us.
20 years ago, he was not in such a situation. At that time, he just started in the auto motorcycle industry, rented several shops on the Yellow River Road, only a single rent a year of 700 thousand yuan, the result of second years did not make money, the factory went bankrupt.
That age was an age of barbaric growth. “There are 100 brands in the Zhengzhou market one year, and 95 brands will be killed by the end of the year, with only 5 left.”
After he lost the money, he picked up the first car in Yuzhou market of nautical road to launch a motorcycle accessory and took nine facades.
The history of his success is also the beginning. Summing up the experience of doing business, he realized three words: “opportunity”, “integrity” and “take root”.

First opportunity

In 90s, he did car sales, and there was no electric motorcycle at that time. When the industry became hotter and hotter and burned into a red sea, he sniffed the opportunity and moved decisively into the auto parts market. The reason also appears very substantial, “makes the vehicle many, the spare part market has inflated naturally.”
He also bet on the selection of manufacturers and brands. It’s very important for him to follow the factory. “You’ve done it, but the factory went bankrupt, and you were unlucky. When the brand is still in its infancy, it will be impossible for you to harvest again when people grow vegetables.
He has been in contact with a number of brands four or five years, the last brand has not come out, “it is all day after day, can not be rich overnight.”

Sincerity

Yin Jianfeng did not go out and did not open the exhibition, but there were still a large number of manufacturers and customers automatically coming to the door. “Ten, there are eight final business.” I didn’t print business cards, I don’t know how they came to visit.
He felt that this was the reason why he accumulated the word of mouth and integrity.
To sell batteries, more or less have eaten factory losses. Yin Jianfeng is no exception. After receiving the 5000 yuan guarantee from the manufacturer, he found that 60 thousand yuan was out of date and the manufacturer was out of joint. He said that he could not pass his mistakes on to consumers. “Not because the manufacturers terminate their cooperation will damage the hearts of downstream customers.  The factory is indeterminate, and is responsible for it. ”
A battery sells for five hundred or six hundred yuan, excluding loading and unloading truck costs, workers’ wages and capital pressure, he said, the profit of a battery to hand is four or five yuan. He said he was willing to give 50% of the profits to distributors and agents.
“Learn to be a man first, and then learn to do things.” What customers need is not to be offered at a discount. Customers say business is hard to do, pressure is passed on to you, you take the responsibility to solve the customer’s problems, business is naturally talked about.

take root

Not aggressive, down-to-earth, water flow, intensive farming – this is Yin Jianfeng’s admiration of the concept.
“Talent, money, manufacturers, customers, experience, five factors are indispensable. The most important thing is talent, no talent, and money. Now I want to do something. I need to gather people first and raise money again.
Therefore, he feels that it is possible for people to go out and start business in an industry for many years. “You do a lot of work, and the boss gives you more tasks. It’s the backbone. You go out and do it alone. Starting a business is not a newborn calf, but a risk resisting ability.