The survey report shows that the prospect of China’s stationery market is broad, which is obvious to all, but only brand stationery with high product quality and innovative design can obtain higher added value. According to the survey report, 72.5% of consumers are not only interested in the main functions of the product, but also in other auxiliary functions.
For example, the best-selling heteromorphic pens are the representatives. The head of Shanghai golden crown golden pen marketing department said: “at present, there are many kinds of heteromorphic pens in the market, and their functions are more and more diversified, and their creativity is more and more amazing. Crayons, modeling pens, feather pens, fruit pens, gear pens Just listening to these names is new. Nowadays, pens are not only simple pens, but also toys and even works of art. Besides students, adults also like these new things very much. Another important sales channel of these irregular pens is gifts and gifts from enterprises and institutions. ”
In today’s Internet era, the traditional four treasures of study are being replaced by keyboard and mouse, but pen is still an important working tool in the hearts of many business people, and it has become an essential personal item for people who are really familiar with life art. Some top-level commemorative pens are designed by famous teachers with the latest technology, exquisite craftsmanship, precious raw materials, and relying on the commemorative social themes, which are of great collection value and ornamental value.
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