how does the hardware industry do e-commerce? The key to the problem is to combine the characteristics of our products, choose the right platform, and do the electronic commerce in the right way. Its effect may not be immediate, but it is doomed to have a long-term and lasting effect.
[Southern China city network hardware channel] with the rapid development of the Internet, e-commerce is penetrating into all industries. It is more and more closely related to industrial production, business logistics and people’s life. For a time, many people have an understanding that e-commerce is omnipotent. But really done the electricity supplier, but feel and their expectations in the results, there is still a big gap. I don’t understand the reason for a moment. From then on, either wait or see, or deny the electricity supplier. So we can only see the effect of others sitting on the electricity supplier.
In fact, it can be said, “electricity providers are not omnipotent, but not doing business is absolutely impossible.” If we do, we will have more or less effect, or there will be a lag effect; if we do not, we will not succeed. The key to the problem is to combine the characteristics of our products, choose the right platform, and do the electronic commerce in the right way.
Daily use of hardware consumer goods suitable for online shopping
As far as hardware industry is concerned, daily hardware is closely related to the life of consumers. It is a product that must be used in daily life. So the manufacturer can put it on the B2C trading platform and sell direct selling through online shopping, so that it can have one more sales channel and save a lot of middlemen and circulation. Cost. But not all hardware daily necessities can be sold through the Internet. Like those that are low in value and too common, consumers can buy them at random in department stores and hardware stores. The products that can be sold on the net must be featured with brand, quality and function. Otherwise, consumers can not go far enough to buy online. Therefore, as the operator of hardware daily necessities, we must pay attention to creating the brand to ensure the quality. In the net sales, we should use high quality products and performance to accumulate praise and praise for yourself. To gain more consumer trust and purchase. To build a long-term mechanism for your own net sales. Avoid shortsightedness, thinking that consumers and themselves are far away from each other. They are in the delivery, and they are deceived into one. Such a business concept is difficult to build in the net sales. Because the Internet is open and transparent. Once there is bad reviews or bad reviews, it will lose the confidence of subsequent consumers and lose the market. The loss is irreparable.
Furniture hardware, bathroom hardware, leather bags and hardware, building materials and hardware are suitable for product brand promotion.
As a hardware product of accessory function, such as furniture hardware, bathroom hardware, leather bag hardware, building materials hardware and other products, it is attached to another product, together to become a kind of commodity, to highlight its practical value. Therefore, it is only suitable for relevant factories and processing shops to purchase in batches. For ordinary consumers, its demand is negligible. Products like this are obviously not suitable for Internet sale on B2C platform. In addition, it is characterized by its large volume, heavy weight and high cost of express delivery, and is not suitable for retail sale through online shopping.
Then, its use and characteristics determine that the products are only suitable for wholesale. Let more manufacturers know that they have such furniture hardware, bathroom hardware, leather bags hardware, building materials, hardware and other products, so as to actively contact with themselves, to reach a cooperative transaction. In this way, we need to promote product information on the B2B platform, so that customers can easily find themselves in the Internet and take the initiative to contact themselves. At the same time, in the well-known, authoritative news website, comprehensive platform (such as Huan Nancheng network, etc.), the industry website, publish their own company, enterprise leader, brand and so on news information, set up its own brand and influence, form a word of mouth, so that customers can understand the more comprehensive information of potential collaborators from the side. Strength, so as to enhance reputation, trust. Indirectly contribute to the cooperation of the order.
Of course, the Internet and E – commerce are not everything, and its effect is not necessarily immediate, but it is destined to have a long-term and continuous effect, because the customer’s products and enterprise information will be online for 24 hours once the network is on. Only when the real demand customers browse the relevant information, it can be transformed into contacts and transactions, orders. Before cooperation is reached, all information is still in the advertising stage.
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