ooking at the whole hardware market, we can see that the market is full of big or small, or well-known or niche brands. The number of brands, on the one hand, means the rapid development of the hardware industry, market dividends to attract hardware enterprises; on the other hand, it indicates a flood of brands, the development of the hardware industry is too expansive, no industry planning. With the continuous development and self-improvement of the hardware industry, the hardware industry in the future may face a “shuffle” revolution, which is an inevitable war. In this battle, which brands stand erect, which brand is gloomy to step down, the key factor lies in the hardware enterprise itself, then how to do if the hardware enterprise wants to hold the heel in the “shuffle”?
Analyze the product market and save the hardware of the enterprise
At present, any hardware company is dozens of varieties, and those who have released the OEM and customized enterprises are more varieties. The off-season is the best opportunity to comb the product. The product combing is to ensure the timely release of the main products, but not excessive, to limit the sales promotion, avoid the killing of the price, and affect the operation of the next peak season; non main products can be played as much as possible, especially some strategic products, aiming at different outlets. We can also consider the single store to maximize sales and stimulate the potential of the network. And the key cultivation products should be promoted steadily, especially to focus on the promotion of resources to become the bright spot after the peak season, in order to boost market confidence and lead the peak season to a new peak.
Understanding and combing the market and preparing the market ahead of time
For the “shuffle” prediction of the future hardware industry, the hardware enterprises can prepare in advance, rearrange the market again, find out the key market, the sub key market and the nurturing market, and separate the different market strategy to ensure that the investment of the key market is guaranteed, so that the big investment and the large output will be guaranteed. The normal operation of the enterprise is not affected; the sub key market is the main force of the market increment, because the market is about to rise, the speed of growth should be accelerated and the market potential should be stimulated as quickly as possible. War; combing the market is to avoid the business of the eyebrows beard grabbing, all for the purpose of sales, only in the eyes, regardless of the future, eventually fall in the sun before dawn.
Good time planning, more efficient preparation
After the coming of the off-season, the production line of many hardware enterprises is relatively free. This time to properly connect some customized products can meet the needs of the production line. It is also a good time to mobilize the enthusiasm of the daily operation. Of course, it is also the need to squeeze the market demand and suppress the competition. No damage to the main products of the market, but also crowding out competing products sales.
Off-season: the best time to do a good job
“The off-season to do the foundation, the peak season to do sales.” To explain the importance of the basic work in the off-season, the off-season to do the basis of the basis of the off-season for the team to have more time for the construction of basic work, the arrival of the peak season, even delivery has become a problem, the basic work want to do no time to follow; the foundation work of the off-season should have a plan and layout.
Low season: pay more attention to sales
The “off-season basis” does not mean that sales should not be sold in the off-season, and the sales target should also be paid attention to. It is naive to think that the off-season sales are not enough to make up for the peak season. Now the competition is different from the golden age of the industry. You don’t sell the goods, the goods are sold by others, the cake is shrinking, the cake people have increased, the sales of the peak season are so much, so the off-season sales concept should also be set up. But the off-season sales may not be cost-effective from the perspective of company cost effectiveness ratio, and competitive incentives will lead to more consumption.
The hardware industry “shuffle”, on the one hand, that the hardware industry development is not standardized urgently need rectification, on the other hand, the hardware industry will move forward in a more perfect direction, so the hardware industry “shuffle”, whether for industry or enterprises, is a worthwhile and not to avoid things. If the hardware enterprises want to survive in the “shuffle”, then the hardware enterprises should act, first of all, to analyze the market of their own products, to make adjustments; secondly, to analyze the market, to understand the market trend and to plan the market ahead of time; finally, the hardware enterprises should make use of the time perfect base in the light season. At the same time, we should pay more attention to sales. Survival of the fittest is the invariable rule of market competition. Only excellent hardware enterprises can go further and better in the future.
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