The factors that determine the conversion rate are 1, 2, 3, 4, 5, and customer service.
Here is the focus of description! What does the description do?
Before making a description, please be clear about whether the product decides the operation or the operation decides the product. The operation decides the product will not be talked about. Generally, the product determines the operation.
The first step is to examine the style and understand the style of your product. Food (green, delicious, specialty and so on) women’s wear (Japan and South Korea, Europe, America, fashion, noble, temperament, lovely, lady and so on) men’s clothes (bodybuilding, handsome, Diao silk, fat and thin Tuo and so on) cosmetics (brand, efficacy, girls, packaging, etc.) digital class (price, quality, video, after-sale and so on) finish, it is to be fixed to oneself Good position. And then start a full shop style. Once the location is good, the shop will do this style. This stylized shop attracts a lot of people. It gives people the feeling of being very unique. It is a very good step to improve the conversion rate.
Describe the second step: buyer demand. There are about 2 kinds of customers who come to the shop to see the products.
(1) hard demand products. That is, today there is this demand to buy products. What does this customer do? Catch the pain points directly. Finally, the hard Description: quality, after-sales guarantee and so on, and finally add additional description in fact not need more, catch the heart of the main needs can, but the competition is also fierce, you know how to do, others understand, so the pain point of demand should be more carefully divided into the heart of the consumer. But the first step is to make a good position. Positioning determines demand.
(2) wandering the consumer group. If we encounter such consumers, what we need to do is create demand. How to create demand? Also: the customer segments may start to buy no consciousness, if we could make it transactions, or the price is awesome, or the product description is a very attractive, some copy or just hurt its heart. So this customer transaction probability is relatively low. For this kind of customer, it can only be described on the price, copywriting scene, and some quality aspects. Well, finally, let’s sum up.
0: first a section of deep heart of the copywriting bar
1; demand Description: (inner needs) (style positioning) takes the most time to do.
2: hard demand (quality)
3: accessories (gifts, coupons)
4: after sale guarantee
This is probably the end of the description. Let’s remember a few things: when you do the description, do not do the picture very much, and the speed of opening is slow. Two, the picture must strive for high definition and beauty. Three, almost the same picture as little as possible, do not add to the snake. Four, picture pull-down length, not too long, the description can be completed.
Finally, on the other points of the transformation:
1, price is a very important point, but with profit linked, the price is basically not moved.
2 Rating Rating: when evaluating sales volume at the beginning, you can brush it, or sell it half to half an hour. This can be a relatively good evaluation. Of course, these can only be done at the beginning. The final evaluation will be the best after sale.
3, after-sale protection: small seller orders less after sale this piece is relatively simple to do, can give customers one by one see quick receipt, make a phone call. Or send a handwritten note when you send the product to show your thanks. For big sellers, the best gift, after sale experience.
4, customer service ability. Purely personal negotiation skills, and whether it will understand the need to capture customers’ internal needs.
Above all, the description conversion can be done relatively well.
Article label: E-commerce