[Abstract] the wardrobe hardware must also have the corresponding quality, including the design of the wardrobe hardware, the whole material, the hardware accessories, the installation, the follow-up service and so on, all should be promoted to the corresponding level.
Although the hardware accessories are not obvious, the status in the furniture industry can not be ignored. Any furniture leaving the hardware accessories will lose comfort.
At present, the wardrobe hardware industry of our country is now in the middle stage of the development period. With the tightening of the real estate consumption in the upper reaches, the demand for the hardware market has suddenly decreased. Many wardrobe hardware enterprises have opened the strategic thinking. The emphasis on the sales volume in the early stage of development is gradually transition to the emphasis on quality, design and brand operation. With its own brand culture characteristics of products, looking for a more powerful way of marketing.
In recent years, the high-end market has become the focus battlefield of many wardrobe hardware brands. On the one hand, the high-end products have a great role in the promotion of profit and the promotion of brand value. On the other hand, the current consumption level of Chinese wardrobe hardware consumers is mainly concentrated in the middle and high end. It is understood that the positioning of the high-end target customer group, the corresponding enterprise production wardrobe hardware must also have the corresponding quality, including the wardrobe hardware design, the overall material, hardware accessories, installation, follow-up service and so on to the corresponding level. At the same time, the differential competition route has also become an important way for some enterprises to open up a new path and win the market. With the increasing market demand, consumers’ pursuit of quality and individuality is getting higher and higher.
Wardrobe hardware products must be used in order to reflect their true value. Whether the same product is good or bad is also different from person to person. The wardrobe hardware enterprises should improve their profit. In the case of overcoming the problem of homogeneity, we should build their own brand cultural characteristics, whether it is the high-end market or the low end market. It is necessary to build the product with the demand of the consumer group. This is the long term to improve the value of the product.
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